FOOD DUDES

Food Dudes is Ireland's national healthy eating programme for primary schools.

Food Dudes is a programme developed to encourage children to eat more fruit and vegetables both in school and at home. It is based on positive role models (the Food Dudes characters), repeated tasting and rewards. It runs for 16 consecutive days for Junior Room pupils and 8 for Senior Room pupils

It is ultimately designed to enable children to enjoy eating healthy diets, and to create a healthy eating culture within schools. It works by positively changing children's attitudes towards eating fresh fruit and vegetables. This is achieved by combining three key elements - repeated tasting, rewards and role modelling - on a recurring 4-year cycle.  This allows children to develop healthy eating habits for life!

Schools use their Food Dudes Week as an opportunity to focus on health and wellbeing promotion across the school community and beyond.